<p>Escuela Argentina de Negocios is a university that offers professional degree programs and, therefore, is strongly affected by the changes occurring in the economic and social context. Its relationship with the market is instrumental in the updating and relevance of its curricular offering, as well as in the training of competent professionals. <br /><br />In a globalized and interconnected world, where the creation of institution networks is a behavior that indicates complementarity and synergy for better results, internationalization is a strategy undertaken by EAN to improve the quality of its educational proposal.<br /><br />We believe that current students, as “global professionals”, expect to experience other international work environments. Although not all of them may have access to this option through student mobility, there may be other alternatives that would make access to international training experiences more equitable. <br /><br />Agreements with foreign universities are a tool for effecting various inter-institutional actions, such as: </p> <p>1- Student mobility.</p> <p>2- Professor mobility.</p> <p>3- Shared distance-learning activities.</p> <p>4- Joint research projects.</p> <p>5- Curriculum paths of the degree programs offered by the participating universities, validated by both institutions.</p> <p>6- Vocational training programs and/or courses.</p> <p>7- Language and regional custom training.</p> <p>8- Joint publications.</p> <p> <br /><em>The purpose of these strategies is to improve the quality of education of any student studying at EAN, to develop accessibility mechanisms for all students and professors to be able to opt for these experiences, and to make a significant contribution to society. </em></p>

<p><strong>Aspects to be Considered for Student Mobility<br /><br /></strong>Nomination Calendar:</p> <p><strong> </strong></p> <ul> <li><strong>Admission to first semester (April/ May/ June and July): </strong>Nominations from September 1st to December 20th of the year prior to the one the student wishes to be admitted into the institution.</li> </ul> <p>Note: Final exams: first week of August.</p> <p> </p> <ul> <li><strong>Admission to second semester (August/ September/ October/ November): </strong>From February 1st to May 30th of the same year the student wishes to be admitted into the institution.</li> </ul> <p><em>Note: Final exams: first two weeks of December.</em></p> <p><strong>Types of Admission:</strong></p> <p><strong>Foreign students may enter the institution under any of the following categories:</strong></p> <ol> <li><em>Vocational exchange student: </em>It is the student entering EAN who comes from an institution having an agreement with our School (¨global partner¨). He/she should sit for partial and final exams, achieve 75% class attendance, and shall obtain an academic certificate with the grades he/she got in each course.</li> <li><em>Vocational student</em>: It is the student entering EAN who comes from an institution not having an agreement with EAN (¨free mover¨). He/she should sit for partial and final exams, achieve 75% class attendance, and shall obtain an academic certificate with the grades he/she got in each course.</li> <li><em>Auditing student:</em> He/she is not required to sit for any exams and shall not obtain an academic certificate. If he/she achieves 75% class attendance, a certificate of attendance will be granted to him/her by the university extension area.</li> </ol> <p>Admission Requirements:</p> <p><em>Foreign students shall submit:</em></p> <p><em>Vocational exchange students and vocational students: </em></p> <ul> <li>A letter from the university where he/she is studying the degree program, if entering the institution as a vocational exchange student or vocational student. The letter should indicate what degree program the student comes from and the courses to be attended by him/her.</li> </ul> <p><em>Vocational exchange students, vocational students and auditing students:</em></p> <ul> <li>A copy of their high school degree, certified by the university of origin, stating that the degree meets the legal requirements and is held by said university.  If not issued in the national language (except for the official documentation issued by the Federative Republic of Brazil), it should come with a translation done by a certified public translator, with his/her signature certified by the related professional association; the same criteria shall be applied to the abovementioned certifications.</li> <li>Complete enrollment form.</li> <li>Two 4x4 cm photographs.</li> <li>Two photocopies of the National Identity Document, with a photograph, signature, all personal information and the current address of the student. If the student does not have a National Identity Document, a passport may be submitted.</li> <li>Foreign student, <strong>whose mother tongue is not Spanish, </strong>should sit for and pass a Spanish test to be able to enter the degree programs offered by the institute.</li> </ul> <p><em>Vocational exchange students, vocational students and auditing students:</em></p> <ul> <li>Pay the administrative exchange fee.</li> </ul> <p><em>Vocational students and auditing students:</em></p> <ul> <li>Pay the fees for the courses that the student has enrolled in.</li> </ul>

<table width="699"> <tbody> <tr> <td colspan="2" width="699"> <p>Degree Program: <strong>BUSINESS ADMINISTRATION</strong></p> </td> </tr> <tr> <td rowspan="4" width="104"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>1st Semester</p> </td> <td width="595"> <p><strong>Strategic Management</strong></p> <p>It focuses on the strategic process, covering internal and external diagnosis, objective setting and design of business strategies and organizational structures.</p> </td> </tr> <tr> <td width="595"> <p><strong>SME Management I</strong></p> <p>This subject deals with the planning and execution of SME commercial development, both in the domestic and international markets.</p> </td> </tr> <tr> <td width="595"> <p><strong>Project Formulation and Evaluation </strong></p> <p>Students are trained in the project management process, from design, feasibility studies, financial and economic assessment, activity scheduling, resource management all the way to implementation.</p> </td> </tr> <tr> <td width="595"> <p><strong>SME Management II</strong></p> <p>It focuses on family-owned businesses, their structure, conflict management, professionalization, inheritance planning, family protocol, and strategies to overcome situations of crisis.</p> </td> </tr> <tr> <td rowspan="6" width="104"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>2nd Semester</p> </td> <td width="595"> <p><strong>Business Planning</strong></p> <p>It trains students in the creation of new undertakings and in the design of the business plan to carry them out.</p> </td> </tr> <tr> <td width="595"> <p><strong>Organizational Management</strong></p> <p>This subject focuses on the development of management and leadership competencies and skills necessary to lead and transform organizations.</p> </td> </tr> <tr> <td width="595"> <p><strong>Conflict Management and Negotiation </strong></p> <p>Students are trained in negotiation strategies, tactics and techniques to solve disputes within the organization and also with clients, suppliers, distributors and labor unions.</p> </td> </tr> <tr> <td width="595"> <p><strong>Planning and Budget</strong></p> <p>This subject concentrates on the operating budgetary process necessary for the implementation of the strategic plan. It is made up of various plans, namely: commercial plan, production plan, procurement plan, human resources plan, economic plan and financial plan.</p> </td> </tr> <tr> <td width="595"> <p><strong>General Management</strong></p> <p>It is centered on the roles of the general manager who, through analysis, planning, leadership and control, should meet the three essential objectives: growth, profitability and survival.</p> </td> </tr> <tr> <td width="595"> <p><strong>Revenue System</strong></p> <p>It focuses on the analysis of the key Argentine tax regulations affecting companies and their business, including the tax procedural law, income tax, value added tax, gross income tax, as the main taxes.</p> </td> </tr> </tbody> </table> <p> </p> <table width="699"> <tbody> <tr> <td colspan="2" width="699"> <p>Degree Program: <strong>MARKETING</strong></p> </td> </tr> <tr> <td rowspan="6" width="104"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>1st Semester</p> </td> <td width="595"> <p><strong>Marketing Fundamentals:</strong> Marketing evolution. The marketing process. Strategic and operating marketing. Digital marketing. Viral marketing. Controllable, uncontrollable and context variables. Marketing in the strategic planning context. Marketing plan design. Commercial plan design.</p> </td> </tr> <tr> <td width="595"> <p><strong>Product Policy and Development:</strong> Product strategy. Market opportunity analysis and detection. Market-product decisions. Competitiveness analysis. The consumer and new product adoption. Type of new product consumers. Thinking creative process. Tools to increase creativity. Creative process obstacles. Systematic innovation.</p> </td> </tr> <tr> <td width="595"> <p><strong>Sales Management and Supervision</strong>: 21^st century sales management. Innovation, technology and leadership in sales management. Sales force motivation. Psychological process of motivation. The Sales Manager. Role, leadership styles. Managing and leading the sales team.</p> </td> </tr> <tr> <td width="595"> <p><strong>Marketing:</strong> Direct and indirect channels. Intermediaries and trade formats. Types of wholesale trade. Wholesale trade formats. Types of distribution. Conflict among channels. Coordinated vertical strategies. Factors involved in the selection of a distribution channel. Methods for choosing a distribution channel. Cost, risk and benefit analysis.</p> </td> </tr> <tr> <td width="595"> <p><strong>Service Marketing: </strong>The growing development of services in contemporary markets. The service system. The client as a market and as an active part in the rendering of the service. The new trends. The service triangle. Endomarketing as a support for service quality. Service quality management. Policy and objectives of communication in the realm of services.</p> </td> </tr> <tr> <td width="595"> <p><strong>Retail Management: </strong>Importance of retail sales. Retail function. Size of the retail market. Operating costs and profits.  Store size.  Planned, unplanned and  definite purchases. Procurement management. The suppliers. Goods and information flows. Value for the consumer. Types of customers going to the retail market. Entry and exit marketing of the retail market. Why retail works based on experiences. Trends. Experience management and administration. Type of experience. The profit and loss account. Gross margin. ROE. Assets and liabilities management. Characteristics of the category management process. Role. Evaluation. Strategies. Category tactic.</p> </td> </tr> <tr> <td rowspan="3" width="104"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>2nd Semester</p> </td> <td width="595"> <p><strong>Pricing Policy: </strong>Pricing problems. Restrictions. Strategic pricing benefits. Pricing planning. Importance of costs for pricing. Pricing relevant costs. Contribution margin. Profitability. Breakeven point. Factors affecting price sensitivity by the consumer.</p> </td> </tr> <tr> <td width="595"> <p><strong>Advertising and Promotion: </strong>Definition and analysis of the four categories: commercial, institutional, political, public good. Particularities of the advertising message. What is creativity, how it is evaluated. How the different departments work: Accounts, Creative, Media, Strategic Planning, Graphic Production, Audiovisual Production, Administration. Structure of the advertising industry. The companies’ advertising department. Music in advertising. Global vs. local advertising. ATL, BTL and 360° advertising.</p> </td> </tr> <tr> <td width="595"> <p><strong>Market Research</strong>:</p> <p>The market research process. Problem and development of the approach. Types of research. Qualitative research. Focus groups. In-depth interviews. Projective techniques. Qualitative data analysis. Surveys and observation. Causal research. Experimentation. Univariate statistical analysis. Chi-squared test. Least squares regression method. Use of market tests: new products and marketing mix. Advantages and disadvantages. Result projection.</p> </td> </tr> </tbody> </table> <p> </p> <table width="699"> <tbody> <tr> <td colspan="2" width="699"> <p><strong>Degree Program: </strong><strong>HUMAN FACTOR</strong></p> </td> </tr> <tr> <td rowspan="5" width="104"> <p> </p> <p> </p> <p> </p> <p> </p> <p>1st Semester</p> </td> <td width="595"> <p><strong>HR Management Fundamentals: </strong>It proposes comprehensive knowledge of the function of the human resources area.</p> </td> </tr> <tr> <td width="595"> <p><strong>Project Design: </strong>It proposes the development of specific techniques to address the dynamic within the work system.</p> </td> </tr> <tr> <td width="595"> <p><strong>Project Evaluation and Management: </strong>It proposes the development of specific techniques to address the feedback and continuous improvement process.</p> </td> </tr> <tr> <td width="595"> <p><strong>Institutional Communication: </strong>It proposes the knowledge and development of key communication skills for the performance of an effective organization.</p> </td> </tr> <tr> <td width="595"> <p><strong>Human Factor II</strong> proposes, with growing level of complexity, the knowledge and skill integration process for the practice of the profession.</p> </td> </tr> <tr> <td rowspan="4" width="104"> <p> </p> <p> </p> <p> </p> <p>2nd Semester</p> </td> <td width="595"> <p><strong>Group Dynamics: </strong>It proposes experimenting with energizing techniques on work teams.</p> </td> </tr> <tr> <td width="595"> <p><strong>Training and Labor Development Fundamentals: </strong>It proposes clarifying the need for labor learning at the adult stage and in connection with the work environment.</p> </td> </tr> <tr> <td width="595"> <p><strong>HR Operating Management: </strong>It proposes the recognition and incorporation of ordinary management tools of the human resources area.</p> </td> </tr> <tr> <td width="595"> <p><strong>Human Factor I, Human Factor II and Human Factor III:</strong> They propose, with a growing level of complexity, the knowledge and skill integration process for the practice of the profession.</p> </td> </tr> <tr> <td colspan="2" width="699"> <p>Degree Program: <strong>INTERNATIONAL BUSINESS</strong>. </p> </td> </tr> <tr> <td rowspan="6" width="104"> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>1st Semester</p> </td> <td width="595"> <p><strong>Foreign Trade Fundamentals: </strong>They aim to provide an introduction to the theoretical/practical knowledge of the import/export discipline, analyzing the economic and political reasons for its existence and current application.</p> </td> </tr> <tr> <td width="595"> <p><strong>Foreign Marketing II</strong>: It provides tools for the positioning and growth of product and service sales in foreign markets..</p> </td> </tr> <tr> <td width="595"> <p><strong>Transportation and Insurance</strong>: It provides knowledge on international freight operations and the best coverage to protect goods in international transportation.</p> </td> </tr> <tr> <td width="595"> <p><strong>e-Commerce</strong>: Its aim is to provide the e-commerce tools to help international operations from promotion to sales, using the latest electronic tools.</p> </td> </tr> <tr> <td width="595"> <p><strong>International Negotiation</strong>: Its aim is to provide the tools of the art of negotiation, applied to international business models, going through the various customs and negotiation modes in the main markets.</p> </td> </tr> <tr> <td width="595"> <p><strong>International Finance</strong>: It aims to provide the necessary technical knowledge to complement the international sale business with that of profitability and financing that is most suitable for each transaction.</p> </td> </tr> <tr> <td rowspan="4" width="104"> <p>2nd Semester</p> </td> <td width="595"> <p><strong>International Marketing I</strong>: It aims to provide the tools for market research and product and service placement at a global level.</p> </td> </tr> <tr> <td width="595"> <p><strong>Future Markets</strong>: It analyzes the financial and economic alternatives of the various markets and regions in an integrated fashion.</p> </td> </tr> <tr> <td width="595"> <p><strong>Export Costs and Prices</strong>: It deals with the formulas and components of the price to be set for the products and services to be marketed globally. Moreover, it assesses the costs making up each transaction and their effect on said global prices.</p> </td> </tr> <tr> <td width="595"> <p><strong>International Agreements</strong>: The purpose of this subject is to provide an insight into the various modern legal instruments to ensure marketing conditions, in line with the regulations in force on each market.</p> </td> </tr> </tbody> </table>

<p>Students take on an active role in the classes. On the first day, the professor of each course presents the syllabus for the subject and explains how the various assignments will be conducted. Each student is expected to read the suggested texts throughout each course, which will facilitate their participation in class and help them remember the subject contents. Throughout the course, there will be different practical assignments contributing to the transfer of the content learned to real-life situations related to the future practice of the profession.</p> <p><strong>It is expected that the student will:</strong></p> <ul> <li>Actively participate in class by asking and answering questions, making contributions, among other activities.</li> <li>Provide scientific arguments for their answers to the questions made by the professor during class and in exams.</li> <li>Regularly attend classes, sticking to the start and end times of each course.</li> <li>Complete the required evaluations if they are vocational students.</li> <li>Observe and comply with EAN’s institutional rules.</li> </ul> <p><strong>Evaluation Mechanisms:</strong></p> <p>Each subject syllabus specifies the evaluation mechanisms and the criteria considered by the professor to evaluate students’ production. According to the institutional rules, students are required to sit for at least two partial tests and prepare a practical assignment while they are attending classes and to sit for a final exam at the closing of the course.</p>

<p>Students take on an active role in the classes. On the first day, the professor of each course presents the syllabus for the subject and explains how the various assignments will be conducted. Each student is expected to read the suggested texts throughout each course, which will facilitate their participation in class and help them remember the subject contents. Throughout the course, there will be different practical assignments contributing to the transfer of the content learned to real-life situations related to the future practice of the profession.</p> <p><strong>It is expected that the student will:</strong></p> <ul> <li>Actively participate in class by asking and answering questions, making contributions, among other activities.</li> <li>Provide scientific arguments for their answers to the questions made by the professor during class and in exams.</li> <li>Regularly attend classes, sticking to the start and end times of each course.</li> <li>Complete the required evaluations if they are vocational students.</li> <li>Observe and comply with EAN’s institutional rules.</li> </ul> <p><strong>Evaluation Mechanisms:</strong></p> <p>Each subject syllabus specifies the evaluation mechanisms and the criteria considered by the professor to evaluate students’ production. According to the institutional rules, students are required to sit for at least two partial tests and prepare a practical assignment while they are attending classes and to sit for a final exam at the closing of the course.</p>

<p>Administrative fee only for vocational exchange students: USD 200<br />Course fee only for vocational and auditing students: USD150<br />Books and study materials: Around USD300.<br />Transportation, accommodation and food expenses, insurance and any other expense derived from their stay in the country shall be borne by the student.</p> <p><strong>Accommodation Options:</strong></p> <p>The institution gives foreign students two options:</p> <p><strong>Temporary apartment rental </strong></p> <p>Through agencies that work with foreign students and have furnished apartments close to the university premises.</p> <p><strong>Hotel accommodation</strong></p> <p>Escuela Argentina de Negocios has agreements with hotels of various categories offering accommodation for the course term at preferred rates.<strong> </strong></p> <p>For more information, contact <a href="mailto:martin.valle@iuean.edu.ar">martin.valle@iuean.edu.ar</a></p> <p><strong>Health Insurance:  </strong>       </p> <p>Each student is required to have medical insurance that covers the entire time of the exchange program, including the journeys from and to their country of origin, as well as repatriation expenses.</p> <p><strong>Student Welfare:</strong></p> <p><strong>Tutorial Program</strong></p> <p>We have a tutorial program that offers a personalized work environment for each student needing coaching on study habits, help in connection with issues affecting their personal or social development, and any orientation needed regarding their adaptation to life at the institution.</p> <p><strong>Academic Service</strong></p> <p>Each degree program has a leadership team who is available to help and guide students throughout their academic paths. Interviews should be requested, to ensure the right time and space are granted for the interview.</p> <p><strong>Extension Activities</strong></p> <p>EAN has a broad course agenda, cultural and sports activities that foreign students may find interesting. Also, excursions and trips are organized. For more information, contact Gabriela Megna (<a href="mailto:martin.valle@iuean.edu.ar">martin.valle@iuean.edu.ar</a>)</p> <p><strong>International Relations Office </strong></p> <p>EAN has its International Relations Office, whose objective is to inform, provide advice, help and cooperate with those people who are interested in student mobility; professor mobility; shared distance-learning academic activities; joint research projects; attending curriculum paths validated by EAN and the partner institution, programs and/or professional training courses;  training in languages and regional cultural customs and, finally, joint publications, aspects carried out at EAN within its <em>Internationalization Policy</em>. </p>