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<p>Degree Program: <strong>BUSINESS ADMINISTRATION</strong></p>
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<p>1st Semester</p>
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<p><strong>Strategic Management</strong></p>
<p>It focuses on the strategic process, covering internal and external diagnosis, objective setting and design of business strategies and organizational structures.</p>
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<p><strong>SME Management I</strong></p>
<p>This subject deals with the planning and execution of SME commercial development, both in the domestic and international markets.</p>
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<p><strong>Project Formulation and Evaluation </strong></p>
<p>Students are trained in the project management process, from design, feasibility studies, financial and economic assessment, activity scheduling, resource management all the way to implementation.</p>
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<p><strong>SME Management II</strong></p>
<p>It focuses on family-owned businesses, their structure, conflict management, professionalization, inheritance planning, family protocol, and strategies to overcome situations of crisis.</p>
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<p>2nd Semester</p>
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<p><strong>Business Planning</strong></p>
<p>It trains students in the creation of new undertakings and in the design of the business plan to carry them out.</p>
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<p><strong>Organizational Management</strong></p>
<p>This subject focuses on the development of management and leadership competencies and skills necessary to lead and transform organizations.</p>
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<p><strong>Conflict Management and Negotiation </strong></p>
<p>Students are trained in negotiation strategies, tactics and techniques to solve disputes within the organization and also with clients, suppliers, distributors and labor unions.</p>
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<p><strong>Planning and Budget</strong></p>
<p>This subject concentrates on the operating budgetary process necessary for the implementation of the strategic plan. It is made up of various plans, namely: commercial plan, production plan, procurement plan, human resources plan, economic plan and financial plan.</p>
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<p><strong>General Management</strong></p>
<p>It is centered on the roles of the general manager who, through analysis, planning, leadership and control, should meet the three essential objectives: growth, profitability and survival.</p>
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<p><strong>Revenue System</strong></p>
<p>It focuses on the analysis of the key Argentine tax regulations affecting companies and their business, including the tax procedural law, income tax, value added tax, gross income tax, as the main taxes.</p>
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<p>Degree Program: <strong>MARKETING</strong></p>
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<p>1st Semester</p>
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<p><strong>Marketing Fundamentals:</strong> Marketing evolution. The marketing process. Strategic and operating marketing. Digital marketing. Viral marketing. Controllable, uncontrollable and context variables. Marketing in the strategic planning context. Marketing plan design. Commercial plan design.</p>
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<p><strong>Product Policy and Development:</strong> Product strategy. Market opportunity analysis and detection. Market-product decisions. Competitiveness analysis. The consumer and new product adoption. Type of new product consumers. Thinking creative process. Tools to increase creativity. Creative process obstacles. Systematic innovation.</p>
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<p><strong>Sales Management and Supervision</strong>: 21<sup>st</sup> century sales management. Innovation, technology and leadership in sales management. Sales force motivation. Psychological process of motivation. The Sales Manager. Role, leadership styles. Managing and leading the sales team.</p>
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<p><strong>Marketing:</strong> Direct and indirect channels. Intermediaries and trade formats. Types of wholesale trade. Wholesale trade formats. Types of distribution. Conflict among channels. Coordinated vertical strategies. Factors involved in the selection of a distribution channel. Methods for choosing a distribution channel. Cost, risk and benefit analysis.</p>
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<p><strong>Service Marketing: </strong>The growing development of services in contemporary markets. The service system. The client as a market and as an active part in the rendering of the service. The new trends. The service triangle. Endomarketing as a support for service quality. Service quality management. Policy and objectives of communication in the realm of services.</p>
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<p><strong>Retail Management: </strong>Importance of retail sales. Retail function. Size of the retail market. Operating costs and profits. Store size. Planned, unplanned and definite purchases. Procurement management. The suppliers. Goods and information flows. Value for the consumer. Types of customers going to the retail market. Entry and exit marketing of the retail market. Why retail works based on experiences. Trends. Experience management and administration. Type of experience. The profit and loss account. Gross margin. ROE. Assets and liabilities management. Characteristics of the category management process. Role. Evaluation. Strategies. Category tactic.</p>
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<p>2nd Semester</p>
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<p><strong>Pricing Policy: </strong>Pricing problems. Restrictions. Strategic pricing benefits. Pricing planning. Importance of costs for pricing. Pricing relevant costs. Contribution margin. Profitability. Breakeven point. Factors affecting price sensitivity by the consumer.</p>
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<p><strong>Advertising and Promotion: </strong>Definition and analysis of the four categories: commercial, institutional, political, public good. Particularities of the advertising message. What is creativity, how it is evaluated. How the different departments work: Accounts, Creative, Media, Strategic Planning, Graphic Production, Audiovisual Production, Administration. Structure of the advertising industry. The companies’ advertising department. Music in advertising. Global vs. local advertising. ATL, BTL and 360° advertising.</p>
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<p><strong>Market Research</strong>:</p>
<p>The market research process. Problem and development of the approach. Types of research. Qualitative research. Focus groups. In-depth interviews. Projective techniques. Qualitative data analysis. Surveys and observation. Causal research. Experimentation. Univariate statistical analysis. Chi-squared test. Least squares regression method. Use of market tests: new products and marketing mix. Advantages and disadvantages. Result projection.</p>
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<p><strong>Degree Program: </strong><strong>HUMAN FACTOR</strong></p>
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<p>1st Semester</p>
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<p><strong>HR Management Fundamentals: </strong>It proposes comprehensive knowledge of the function of the human resources area.</p>
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<p><strong>Project Design: </strong>It proposes the development of specific techniques to address the dynamic within the work system.</p>
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<p><strong>Project Evaluation and Management: </strong>It proposes the development of specific techniques to address the feedback and continuous improvement process.</p>
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<p><strong>Institutional Communication: </strong>It proposes the knowledge and development of key communication skills for the performance of an effective organization.</p>
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<p><strong>Human Factor II</strong> proposes, with growing level of complexity, the knowledge and skill integration process for the practice of the profession.</p>
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<p>2nd Semester</p>
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<p><strong>Group Dynamics: </strong>It proposes experimenting with energizing techniques on work teams.</p>
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<p><strong>Training and Labor Development Fundamentals: </strong>It proposes clarifying the need for labor learning at the adult stage and in connection with the work environment.</p>
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<p><strong>HR Operating Management: </strong>It proposes the recognition and incorporation of ordinary management tools of the human resources area.</p>
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<p><strong>Human Factor I, Human Factor II and Human Factor III:</strong> They propose, with a growing level of complexity, the knowledge and skill integration process for the practice of the profession.</p>
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<p>Degree Program: <strong>INTERNATIONAL BUSINESS</strong>. </p>
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<p>1st Semester</p>
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<p><strong>Foreign Trade Fundamentals: </strong>They aim to provide an introduction to the theoretical/practical knowledge of the import/export discipline, analyzing the economic and political reasons for its existence and current application.</p>
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<p><strong>Foreign Marketing II</strong>: It provides tools for the positioning and growth of product and service sales in foreign markets..</p>
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<p><strong>Transportation and Insurance</strong>: It provides knowledge on international freight operations and the best coverage to protect goods in international transportation.</p>
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<p><strong>e-Commerce</strong>: Its aim is to provide the e-commerce tools to help international operations from promotion to sales, using the latest electronic tools.</p>
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<p><strong>International Negotiation</strong>: Its aim is to provide the tools of the art of negotiation, applied to international business models, going through the various customs and negotiation modes in the main markets.</p>
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<p><strong>International Finance</strong>: It aims to provide the necessary technical knowledge to complement the international sale business with that of profitability and financing that is most suitable for each transaction.</p>
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<p>2nd Semester</p>
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<p><strong>International Marketing I</strong>: It aims to provide the tools for market research and product and service placement at a global level.</p>
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<p><strong>Future Markets</strong>: It analyzes the financial and economic alternatives of the various markets and regions in an integrated fashion.</p>
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<p><strong>Export Costs and Prices</strong>: It deals with the formulas and components of the price to be set for the products and services to be marketed globally. Moreover, it assesses the costs making up each transaction and their effect on said global prices.</p>
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<p><strong>International Agreements</strong>: The purpose of this subject is to provide an insight into the various modern legal instruments to ensure marketing conditions, in line with the regulations in force on each market.</p>
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